What is a trade mark?

A trade mark is a trader’s badge of origin. Trade marks are intended to protect a trader’s goodwill in a product or name while protecting the public from counterfeit goods or services. A trade mark may be a letter, word, name, signature, number, logo, picture, brand, aspect of packaging, shape, color, sound or scent, or any combination of those. Trade marks are registered in relation to certain classes of goods and/or services. Other traders are therefore free to use or register the same trade mark for unrelated goods and/or services.

When should I register a trade mark?

You should register your trade mark as soon as possible, as the priority date for a trade mark is the date it is filed. Having the earliest priority date possible is important in case someone else files a similar trade mark.

What protection does a trade mark give me?

The owner of a registered trade mark has the exclusive rights to use the trade mark and authorize other persons to use the trade mark in relation to the goods and/or services in respect of which the trade mark is registered. This means you can stop someone else using a trade mark or to protect your brand in relation to goods or services that are the same or similar to the goods or services covered by your registered trade mark. Registered trade marks can also be sold, transferred or licensed to another person, and even encumbered. A registered trade mark lasts 10 years, and can be continually renewed for successive 10 year periods by paying a renewal fee.

Australian & International Trade mark Registration

Registering your trade mark is the single biggest bang for buck investment you can make for your startup. Having a registered trade mark can significantly increase the attractiveness and sale price of your startup.

How can we help in trade marking?

Having the earliest priority date possible is essential in case someone else files a similar trade mark. Therefore, you should protect and register your trade mark as soon as possible, as the priority date for a trade mark is the date it is filed.

Some of the ways we can protect your brand:

OUR APPROACH

Giving you the right advice to launch, raise & grow faster.

1/Know your business

We speak with you to learn more about your brand or product.

2/Study the problem

We conduct trade mark conflict searches to determine the viability of your trade mark application

3/Work with you

We prepare the scoping for the classes of goods and services to be claimed in your trade mark application to protect your brand.

4/Provide actionable advice

We file your trade mark application and monitor progress.

By trade marking your brand…

The owner of a registered trade mark has the exclusive rights to use the trade mark and authorise other persons to use the trade mark to the goods and/or services in respect of which the trade mark is registered. This means you can stop someone else from using a trade mark for goods or services that are the same or similar to the goods or services covered by your registered trade mark.

Registered trade marks can also be sold, transferred or licensed to another person and even encumbered. A registered trade mark lasts 10 years, and can be continually renewed for successive 10 year periods by paying a renewal fee.

FACTS & STATS

Let’s talk numbers

15+

Years of expertise

in corporate law

250+

Global trade mark rights

currently under management

10+

Startups and scaleups

currently launching, raising and existing with Alvin Legal

Find answers to the most

Frequently Asked Questions

When you consider availing trademark registration services for your start up or business, it is normal to have a lot of questions cross your mind. We have tried to answer the most frequently asked questions by startup founders and business owners like yourself.

How can we help you?

What is a trade mark?
A trade mark is a trader’s badge of origin. Trade marks are intended to protect a trader’s goodwill in a product or name while protecting the public from counterfeit goods or services.
A trade mark may be a letter, word, name, signature, number, logo, picture, brand, aspect of packaging, shape, color, sound or scent, or any combination of those.
Trade marks are registered in relation to certain classes of goods and/or services. Other traders are therefore free to use or register the same trade mark for unrelated goods and/or services.
When should I register a trade mark?
You should register or apply for trade mark as soon as possible, as the priority date for a trade mark is the date it is filed. Having the earliest priority date possible is important in case someone else files a similar trade mark. Get a trademark at the earliest.
What protection does a trade mark give me?
The owner of a registered trade mark has the exclusive rights to use the trade mark and authorize other persons to use the trade mark in relation to the goods and/or services in respect of which the trade mark is registered. This means you can stop someone else using a trade mark or to protect your brand in relation to goods or services that are the same or similar to the goods or services covered by your registered trade mark. Registered trade marks can also be sold, transferred or licensed to another person, and even encumbered.  A registered trade mark lasts 10 years, and can be continually renewed for successive 10 year periods by paying a renewal fee.